Ranching Family Evolves to Further Help Their Community
by Amanda NaultThis rugged, scenic, and rural area in eastern Nevada is home to people who pride themselves on being hard working, independent, and resilient. One ranching family is creating a new paradigm and evolving the way they serve the community through the trend of conscious consumerism.
Rick Perigo, along with his wife Kim and Daughter, Jessica Trask run Perigo hay and cattle located in Lund, Nevada; just 30 miles outside of Ely in White Pine county. The Perigo’s pride themselves on humanely raised quality beef, and quality grown alfalfa and grass hay.
Rick Perigo started the business from meager beginnings. In 1986 at the age of 26 while working full time as a diesel mechanic, married to Kim and supporting a family, Rick borrowed some money to purchase a bale wagon to stack alfalfa hay for their neighbors, who grew hay as a rotational crop. Rick had a love for farming but did not inherit a family farm. Rick’s mother was a secretary, and Rick’s father was a cotton grinder who passed away when Rick was only 15 years old. To get started, Rick wanted to focus on custom harvesting. Being in Tulare county, the largest dairy producing county in California, the Perigo’s began renting ground they could farm from in the 1990s. By the mid-1990s, the Perigo family were employing 21 people for their custom hay baling business and were mainly providing hay to dairy farms in California.
In 2005, a dairy farm who the Perigo’s had been supplying hay for told the family about some land available in Lund, Nevada. Rick purchased the land and moved to Nevada with Jess while Kim stayed behind and helped run the operation in California. Jess finished high school in Nevada, and the family lived long distance from each other for a couple years. It was a smart move by the Perigo’s to make the sacrifices they did because by 2009, many of the hay fields of California had been replaced with almond trees and Dairy farms in California began to purchase their hay from Nevada. The Perigos scaled back their California operation, and put more focus into their Nevada ranch, also purchasing their own cattle.
In 2019, the Perigos became interested in the trend of conscious consumerism and wanted to be able to supply their beef locally for the community. While consumers can often go to a famer and buy a cow, they’re generally faced with trying to find several other people to split the cow with due to lack of freezer space or funds. The Perigo’s wanted to be able to provide consumers with prepackaged cuts of beef in a quantity the consumer has control over. Jess, who has a Bachelor’s in business from UNLV, is now studying for her Master’s in Beef Management from the University of Nebraska. In February of 2020, they launched their current website where people can purchase product. Two steers were butchered, which the family thought would provide a couple months in sales. “we should have butchered 20” said Rick. The local beef sale was a huge hit, selling throughout Nevada and even to customers in two other states. They have processed and packaged their beef in ordinance with USDA guidelines. The Perigo’s have once again adapted into a new situation and excelled in their efforts. “You got to reinvent yourself once in a while. The world changes and you have to change with it” said Rick.
The Perigo’s also provide hay for local Ely businesses and White Pine residents. They love Nevada and are proud to call this county home. They plan on expanding their local beef sales because of the overwhelming response they received from locals. They are providing a much appreciated and welcomed service to locals as well as the state of Nevada.
You can visit the Perigo’s online store at www.perigohayandcattle.com
Great article on a great family. So glad that they chose to call White Pine County, home. We love their products and great, friendly service.